Standard Life
Eventually, everyone has to think about retirement.
When the world’s most famous footballer, Lionel Messi, announced he was thinking of retiring from international football after the 2026 World cup, Standard Life were waiting.
A topical ad was created to run the day after Argentina went out of the World Cup.
Over 12 million people in the UK watched them lose in the final on Sunday night, and on Monday morning, Standard Life ran a series of messages in Press, Posters and Social Media, encouraging him to retire.
There was also an accompanying post explaining pensions in football terms to drive engagement further.
