Working remotely with the team at McCann AFG& in Barcelona and some of the world’s coolest cats and pampered pooches. We helped rebrand Purina Pro Plan, transforming it into the stylish, premium brand you see today.
PRO PLAN Hydra Care is an innovative food that promotes hydration in cats, a typically stubborn pet when it comes to encouraging them to drink more water. We created a first of it's kind 3D animated model that was rendered in refreshing water, and we then brought this cat to life in video, print and social media posts.
For the launch of PRO PLAN LiveClear, a revolutionary food that reduces the allergens given off by cats, we helped create the Get Closer campaign.
Who better to tell the miraculous story of LiveClear than the real pet owners who have benefitted directly from it, and who can now get closer to their cats.
Social videos during lockdown
Over the course of the year we created a series of posts for Instagram & Facebook giving pet owners information of how to help their pets healthy during lockdown, from switching to new food if stocks are low in the shops, to keeping their pets entertained and exercised indoors.
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