#OnlyWhatMatters - 'Sponsorship' of the Rugby World Cup
DACIA and the Rugby World Cup are natural partners - tough, effective and no fuss.
The thing is... DACIA weren't an official sponsor, so we hijacked the tournament instead,
in partnership The Times.
Over the course of the 7 week tournament we took over the sports section of The Times, highlighting the similarities between the sport of Rugby, a no-nonsense game, and Dacia, a no-nonsense car.
Entire Campaign, Press and Online.
