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Legacies left to charity save lives everyday in the UK. In this campaign we suggested we hand the 30secs of air time to the real people whose lives have changed because of legacies, in a raw and unscripted thank you message.
The resultĀ is a collection of emotional ads that changedĀ the game for charity advertising.
The resultĀ is a collection of emotional ads that changedĀ the game for charity advertising.
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